Due to schedule mix up on the programming sheet we would just like to clarify the times for our various fashion panels and events.

Fashion Swapmee
t- Starts at 11 AM till 1PM
Fashion Scavenger Hunt- Starts at 6PM ends at 8PM (however we will close the contest around 7:30-45)
Fashion Show- Starts at 1 PM

If you are confused by your programming schedule on your sheet please refer to the schedule above. We would also like to note that the Boutique will be opened all day till 6PM

Have Fun!

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Pacific Media Expo is excited to announce our fashion guest of honor, Yuko Ashizawa of ATELIER-PIERROT! ATELIER-PIERROT is known for their classic, well tailored, Gothic Lolita styles. Their fashions will be on sale in our Fashion Hall, and will also be participating in our annual PMX Fashion Show!


Located in Harajuku’s famous LAFORET fashion mall, ATELIER-PIERROT is a staple in the Gothic & Lolita community. Operating over 30 years, they helped create and influence the Gothic Lolita scene both in Japan and abroad. Their stores offer a wide variety of clothing and accessories, much of which will be available for purchase at the PMX Fashion Hall.

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PMX is excited to introduce our first-ever Fashion Scavenger Hunt! Win
exclusive prizes by venturing around the convention, solving puzzles,
and utilizing teamwork.

Teams will be made up of four players each so there will be time at the
beginning of the scavenger hunt to form groups and make new friends!
The game will be based on a point system with different point values
assigned to different tasks. The teams with the most points will be
eligible for prizes. Check back for updates and exclusive ways to score
points early!

PMX Fashion Swap Meet!

Due to its popularity, we are bringing back the PMX Fashion Swap Meet! Have an old Angelic Pretty headdress you want to get rid of? Maybe you have a FÖTUS jacket that has been sitting in the back of your closet for the last five years? Whatever your style, the PMX Fashion Swap Meet is a great place to sell or trade your unwanted fashion items.

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PMX Guest of Honor Announcement - Miki Nohmoto of Alice and the Pirates

PMX is excited to announce the newest additions to our fashion lineup - Baby, the Stars Shine Bright, and Alice and the Pirates!  Both brands will be participating in the Starlight Fashion Festival and the PMX Fashion Show.  They will also have their merchandise available in the PMX Fashion Hall. Not only that, but AATP will be bringing their newest designer, Miki Nohmoto for [her] international debut at our Starlight Fashion Festival!

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Event Announcement & Registration Info

It’s matsuri time!

PMX Fashion is proud to announce our newest event, the Starlight Fashion Festival! Come join us for an evening of games and prizes, photos and fun!

You can dress up in your finest and stroll around enjoying the evening with your fellow PMX attendees. Come meet and mingle with the Fashion Guests of Honor and get your photograph taken with them at our souvenir photo booths. Try your luck at one of our brand-sponsored game booths to win event-exclusive and brand prizes!

The entrance fee to the Starlight Fashion Festival is only $10.00 and can be paid for when you register for your PMX badge. You can register for the Festival here. *Note: For those that have already purchased their PMX badge, you may add on the entrance fee to your purchase. Registration will also be available at con. Attendees can purchase and exchange game tickets to participate in the various games and activities.

Along with our event announcement comes our first Guest of Honor, Innocent World, and their talented designer, Ms. Yumi Fujiwara! This will be Innocent World's debut appearance in the U.S.

Innocent World will be participating in the Starlight Fashion Festival by hosting their own game booth, where you can win brand-exclusive prizes! Mingle with guest designer Ms. Yumi Fujiwara and try your hand at the ring toss!

PMX 2010 is also delighted to bring you the opportunity to shop at the new La Foret style PMX Fashion Hall for your next outfit to show off. Or, find yourself a neat ensemble with options by buying, selling, and trading at our first ever PMX Fashion Swap Meet! And don’t forget, the PMX Fashion Show is back for another exciting opportunity to spot the latest designs of J-fashion that is free for all badge holders! Front row seating for the fashion show will be available at additional cost.

Keep an eye on our journal for further announcements!

Details at the Pacific Media Expo Official Site

What's in Store for Fashion at PMX 2010

Hope everyone is having a nice summer so far! We look forward to seeing you in the fall at PMX because we have some great things in the works for this year’s fashion program. First, we’re bringing back the Fashion Show! And what’s a fashion show without shopping? We will have a Fashion Hall for all your trendy needs, and by popular demand we will have a special swap meet!
Pre-register to take advantage of the early bird price and start saving now for great clothes, accessories, and more… Stay tuned for details and more announcements!

Friend us to get the latest information and feel free to contact us with any questions via our journal or email:

PMX November 12th – 14th 2010

We're excited to announce that PMX will be moving to Pasadena Hilton for 2010! Also, PMX Fashion will be returning to bring another exciting fashion program! Planning is already underway so check back here at our journal or on the PMX Facebook for more updates and announcements.